Marketing Environment MCQ Questions and Answer

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Marketing Environment MCQ Questions and Answers:

1. Marketing environment_____ 

A. is a factor beyond the control of the enterprise

B. may form an opportunity or a threat

C. is understandable and predictable

D. all of these

Answer: D


2. The marketing environment is the external factors and forces of the marketing function of the enterprise, including the macro environment and the microenvironment.

A. can be changed

B. Unpredictable 

C. can be controlled

D. uncontrollable 

Answer: D


3. The ______________________ consists of the actors and forces outside marketing that have an effect on marketing management’s ability to develop and maintain palmy relationships with its target customer.

A. marketing system

B. marketing organization

C. Both A & B

D. marketing environment

Answer: D


4. In the marketing process, the first step is to.

A. develop a research plan

B. define research objectives

C. Both A & B

D. implement a research plan

Answer: B


5. _____ is an enterprise or individual that provides resources required for production and operation to an enterprise and its competitors.

A. Supplier 

B. middlemen 

C. Advertisers 

D. the dealer

Answer: A


6. _____ mainly refers to organizations that assist enterprises in promoting, selling,g and distributing their products to final buyers. 

A. Supplier 

B. the manufacturer

C. Marketing intermediaries

D. Advertisers 

Answer: C


7. The most active factor affecting the change in consumer demand is_____

A. Personal disposable income

B. discretionary income

C. personal income

D. GDP per capita

Answer: B


8. Engel’s law shows that with the increase in consumer income, the Engel coefficient will _____

A. getting smaller and smaller

B. to remain the same

C. is getting bigger

D. approaching zero

Answer: A


9. _____ is the target market of the enterprise, the object of the enterprise’s services, and the starting point and destination of the marketing activities.

A. Products 

B. the customer

C. profit 

D. market segmentation

Answer: B


10. Micro-environment refers to various participants that are closely connected with the enterprise and directly affect the marketing capability of the enterprise, including _____

A. The company itself

B. Marketing channel enterprises

C. the customer

D. All of these

Answer: D


11. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment—demographic, economic, natural, technological, political, and cultural forces?

A. macroenvironment

B. microenvironment

C. Both A & B

D. global environment

Answer: A


11. In the existing market strategy introducing a new product is classified as_______.

A. Market penetration

B. Market development

C. Both A & B

D. Product development

Answer: D


12. Arrangement of various market performance measures as a single display to monitor results is known as_____.

A. Marketing dashboard

B. Return on investment

C. Both A & B

D. Marketing scorecard

Answer: A


13. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers—the company, suppliers, promoting channel companies, client markets, competitors, andpublics?

A. macroenvironment

B. microenvironment

C. Both A & B

D. global environment

Answer: B

True or False 

1. Under certain conditions, enterprises can use their own resources to positively influence and change environmental factors and create a more favorable space for enterprise marketing activities.

Answer: True

2. The macro environment generally uses the microenvironment as the medium to influence and restrict the marketing activities of the enterprise, so the macro environment is also called the indirect marketing environment. 

Answer: True

3. The micro-environment directly affects and restricts the marketing activities of the enterprise, and most of them have more or less economic ties with the enterprise, also known as the direct marketing environment.

Answer: True

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