Marketing Environment MCQ Questions and Answers

A marketing environment includes all the internal and external factors that impact an organization’s marketing activities.

Marketing managers need to stay informed about these factors to ensure success and address any threats or opportunities that may arise.

In this article, we’ll study the Marketing Environment MCQ with Answers and the components of the marketing environment, complete with answers.

Marketing Environment MCQ with Answers PDF

1. Marketing environment_____
A. is a factor beyond the control of the enterprise
B. may form an opportunity or a threat
C. is understandable and predictable
D. all of these
Answer: D) All of these
Explanation: The marketing environment includes factors beyond the control of the enterprise, which can be opportunities or threats, and it is understandable and predictable to a certain extent.

2. The marketing environment is the external factors and forces of the marketing function of the enterprise, including the macro environment and the microenvironment.
A. can be changed
B. Unpredictable
C. can be controlled
D. uncontrollable
Answer: D) uncontrollable
Explanation: The marketing environment comprises external factors and forces that the enterprise cannot control, including both macro and microenvironmental elements.

3. The __________ consists of the actors and forces outside marketing that have an effect on marketing management’s ability to develop and maintain palmy relationships with its target customer.
A. marketing system
B. marketing organization
C. Both A & B
D. marketing environment
Answer: D) marketing environment
Explanation: The marketing environment includes all external actors and forces that impact an enterprise’s ability to build and maintain successful relationships with its target customers.

4. In the marketing process, the first step is to.
A. develop a research plan
B. define research objectives
C. Both A & B
D. implement a research plan
Answer: B) define research objectives
Explanation: The first step in the marketing research process is to define the research objectives, which helps in developing a research plan and subsequently implementing it.

5. _______ is an enterprise or individual that provides resources required for production and operation to an enterprise and its competitors.
A. Supplier
B. middlemen
C. Advertisers
D. the dealer
Answer: A) Supplier
Explanation: Suppliers provide essential resources needed by enterprises and their competitors for production and operations.

6. ______ mainly refers to organizations that assist enterprises in promoting, selling,g and distributing their products to final buyers.
A. Supplier
B. the manufacturer
C. Marketing intermediaries
D. Advertisers
Answer: C) Marketing intermediaries
Explanation: Marketing intermediaries are organizations that help businesses in the promotion, sale, and distribution of their products to the end consumers.

7. The most active factor affecting the change in consumer demand is_____
A. Personal disposable income
B. discretionary income
C. personal income
D. GDP per capita
Answer: B) discretionary income
Explanation: Discretionary income, which is the amount of income left after paying taxes and for necessities, is the most active factor influencing changes in consumer demand.

8. Engel’s law shows that with the increase in consumer income, the Engel coefficient will _
A. getting smaller and smaller
B. to remain the same
C. is getting bigger
D. approaching zero
Answer: A) getting smaller and smaller
Explanation: Engel’s law states that as consumer income increases, the proportion of income spent on food decreases, hence the Engel coefficient (the ratio of food expenditure to total income) becomes smaller.

9. _____________is the target market of the enterprise, the object of the enterprise’s services, and the starting point and destination of the marketing activities.
A. Products
B. the customer
C. profit
D. market segmentation
Answer: B) the customer
Explanation: The customer is the focal point of an enterprise’s marketing activities, being both the target market and the end user of its services.

10. Micro-environment refers to various participants that are closely connected with the enterprise and directly affect the marketing capability of the enterprise, including _
A. The company itself
B. Marketing channel enterprises
C. the customer
D. All of these
Answer: D) All of these
Explanation: The micro-environment includes the company itself, marketing channel enterprises, and customers, all of which directly influence the enterprise’s marketing efforts.

11. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment—demographic, economic, natural, technological, political, and cultural forces?
A. macroenvironment
B. microenvironment
C. Both A & B
D. global environment
Answer: A) macroenvironment
Explanation: The macroenvironment encompasses broad social forces such as demographics, economics, nature, technology, politics, and culture that impact the business environment at a high level.

12. In the existing market strategy introducing a new product is classified as_______.
A. Market penetration
B. Market development
C. Both A & B
D. Product development
Answer: D) Product development
Explanation: Product development involves creating and introducing new products to an existing market, aiming to meet new consumer needs or preferences.

13. Arrangement of various market performance measures as a single display to monitor results is known as_____.
A. Marketing dashboard
B. Return on investment
C. Both A & B
D. Marketing scorecard
Answer: A) Marketing dashboard
Explanation: A marketing dashboard consolidates various performance metrics into a single visual display, allowing businesses to monitor and analyze their marketing performance effectively.

14. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers—the company, suppliers, promoting channel companies, client markets, competitors, andpublics?
A. macroenvironment
B. microenvironment
C. Both A & B
D. global environment
Answer: B) microenvironment
Explanation: The microenvironment consists of factors and forces close to the company that affect its ability to serve customers, including the company itself, suppliers, marketing intermediaries, customer markets, competitors, and publics.

True or False

1. Under certain conditions, enterprises can use their own resources to positively influence and change environmental factors and create a more favorable space for enterprise marketing activities.
Answer: True

2. The macro environment generally uses the microenvironment as the medium to influence and restrict the marketing activities of the enterprise, so the macro environment is also called the indirect marketing environment.
Answer: True

3. The micro-environment directly affects and restricts the marketing activities of the enterprise, and most of them have more or less economic ties with the enterprise, also known as the direct marketing environment.
Answer: True